One of the challenging reasons why many website owners invest in SEO is the benefits of getting ranked. Once your website gets ranked in Google and other search engines, you have an effective and the best website speed optimization service.
How did SEO service optimize the speed of your website?
Optimizing the site’s performance is ensuring the website shows high search results. The speed of a website is an important factor involved in SEO. It is not only one but many of them. SEO tailors the content and website experience to how search engines evaluate the web pages and rank in search results.
SEO ranks the pages as high as possible in the search results, which drives more traffic to the website. Users can easily find the information they are looking for is essential for the website’s success. The user’s experience is important from the search engine’s perspective. The site performance plays a big part in the user’s experience. It can be frustrating for the user when they wait for pages before they finish loading.
How does website speed affect SEO?
Google announced site speed factored into the search rankings. Site performance is more influential and optimizing the performance is a large part of SEO. The site speed is a ranking factor, which is cleared by Google. It emphasized the user’s perspective and how slow a website impacts the user’s experience.
Google pointed out that users are less likely to stay on websites loaded slowly. Google doesn’t reveal the details about the search algorithms. So, it is difficult to quantify exactly how much a site’s speed can affect SEO. However, the website usability and the whole user experience are crucial, especially for mobile devices. Google performed research and showed that 53% of mobile sites are abandoned together when taking longer than 3 seconds to load.
Optimize page speed
Websites have struggled to make their pages load speedily. Most users can’t stay long on a website that doesn’t load easily or fast. They instantly close the tab and look for another reference. Some elements that slow loading times and what to do to increase the page speed.
Slow page loading times negatively affect how well the page ranks in SERPs and negatively impact the UX or user experience. There are reasons why your pages slow down and how to increase their speed.
Page speed impacts SEO! Different on-page and off-page elements are affecting the page’s load speed. When faced with long load times, you can look for the possible culprits. You can check various elements of the site as these can affect its speed:
- CSS and JavaScript Files
- Plugins
- Large Images
- Pop-Ups
- Web Server Speed
- Redirect Chains
Speed tests report various metrics since Google is a predominant search engine. The goal is to rank well in the SERPs. Some metrics are used by Google to measure the speed and performance of the site. These are not the only page speed metrics and they are the most impactful.
If your goal is to speed up your pages, you need to consider seeking a reliable SEO expert to work on website speed optimization.
